Wix Websites
The pros & cons of the Wix do-it-yourself platform.

In this article, I break down a very popular website option, Wix.

It is difficult for me to be totally unbiased about Wix. I have dealt with so many horror stories and helped so many clients get untangled from a Wix mess that I had a tough time finding any real positives to include here. I will say that for the basic, lowest priced package, it is relatively easy to use. Not as easy as the GoDaddy Website Builder, but if you prefer drag and drop style editing, Wix has that.

I have two major issues with Wix:

1. Pricing

2. Search Engine Optimization

Wix’s pricing is incredibly misleading. The advertised rates are based on annual plans, not monthly, so if you are not in a position to pay out a year in advance, the monthly rate is higher. Wix also charges extra for add-ons like advanced form creation, business email accounts, and a lot of other useful tools. The costs can add up, and the rates can increase after a year when you renew.

The free and really low-priced packages are hooks.

SEO is search engine optimization, and that it is how you fine-tune (or optimize) your website to be crawled and indexed by Googlebots. These bots crawl your site and look for hundreds of things that will contribute to how it ranks on Google. Some of the most common are:

- Site loading speed

- Image size

- Relevant content

- Site security/SSL certificate

- Mobile responsiveness

There are a lot more, and you are penalized for issues in these areas as much as you are rewarded for having them in place and optimized.

Wix is slow, therefore your Wix hosted site is also slow. Wix is terrible about image optimization. In fact, only one of the do-it-yourself website builder platforms has decent image size/ image compression tools and image optimization, and that is Squarespace, which I will break down in the coming days.

All of that said, my really deep-rooted issues with Wix are based on much more than slow sites and large images. Some Wix pages cannot be crawled by Googlebots. Wix has improved on this somewhat in the last couple of years, but it is still an issue. If a page cannot be crawled, it might as well be useless.

Wix also gives bad advice when it comes to SEO. Wix will tell you that a custom logo helps with SEO, and that is not true. It can aid in clicks and interaction, which is traffic, and traffic helps SEO. It helps with your branding efforts, helps with identification and works WITH an SEO strategy. But the idea of a custom logo directly impacting your rankings is ridiculous. Google might care if your logo was too big, but not about the logo itself. Wix also tells its users that social media interactions impact your website’s search rankings. This is also not true. Google does not care if you have 5000 Facebook followers, or 2000 post likes. Embedding your social media platforms on your website, using your URL in posts, ensuring that all of your accounts are connected, all of that will help with traffic, visits and interactions, and that will help SEO, but has no real impact on what Google is looking for. Another notorious Wix SEO claim is that exact match domains are something Googlebots look for. An exact match domain is a domain that matches your primary search terms. If your primary search terms are ‘Dallas Dog Trainer”, an exact match domain would be DallasDogTrainer.com. Are using these types of domain names beneficial? Yes, they can be. They can help increase clicks, traffic, etc. But in NO way does an exact match domain, by nature, impact Google’s algorithm. If it did, Best Buy would use Needanewlaptop.com or ComputerRepairPlace.com and shut out the competition by owning the number one spot on Google by having domain names that match exactly what potential customers type in a search bar.

I want to reiterate that these are all things that CAN aid in your site being found online, but these are not tools or procedures for optimizing your website as it relates to Google best practices. In fact, Wix has a lot of limitations that prevent genuine SEO work from being done properly, if at all. I’ve done it and it’s ten times harder than it should be. On-page and off-page SEO are different things, with different strategies. Exact match domains are great for aliases, redirects and landing pages, but the reality is that Google would only care about it if you were doing something shady or spammy with the domain.

There’s more, and I could probably go on for a while about all the hidden costs, pricey tools and poor search functionality of a Wix website, but I think you get the picture.

Lastly, I want to touch on Wix’s e-commerce options. You can use the Wix store options, or you can use plugins to connect to other e-commerce platforms like Ecwid. I have encountered each several times, and I have yet to see any ease of use, smooth transitions, strong user experience or any reason to use Wix to sell your products. If you must for some reason, go with Wix’s own e-commerce platform. Connecting to a third-party platform with your Wix site is constant frustration.